Personal Brand

Helping Aussie dads build a simple side income from home.

Cost of living keeps climbing. Time keeps shrinking. I help fathers create a practical side hustle by helping people save on the bills they already pay—power, gas, internet, mobile and more.

Sydney, Australia
Simple systems
No hype
Family-first

Images

Keep it clean: 3 images max

Hero image (top right):
• You (simple headshot) OR silhouette-style “Ian Mirfin” brand image
• Optional: subtle Aussie skyline / coastal vibe

Section image (Issues):
• Dad + kids, everyday life, relatable (not staged, not “luxury”)

Section image (Solution):
• Laptop at home / planning / notes / calm productivity

Template suggestion: search “minimal personal landing page” or “one-page hero + sections” style. This page is already that template.

What fathers are dealing with

The 5 pressure points I hear most

If you’re a dad, you’ll recognise at least two of these instantly.

1) Bills rising faster than pay
Groceries, energy, insurance—everything moved, wages didn’t.
2) No realistic path to extra income
Second jobs steal nights/weekends. Side hustles feel scammy or complex.
3) Time poverty
Work, family, life admin. There’s no space left for “another thing”.
4) Financial stress at home
You feel responsible… and it’s exhausting carrying it quietly.
5) Wanting more freedom
More options, less pressure, and a stronger future for the kids.

“Working harder, yet falling behind financially” isn’t a mindset issue — it’s the math.

The approach

A simple side hustle built on everyday bills

Instead of selling random products, the idea is simple: help people reduce what they’re already paying on household essentials — and build a side income by doing that consistently.

What you do
  • Talk to people you already know (or new people) and offer to check their bills.
  • Help them compare services and potentially save money.
  • Repeat with a simple weekly routine (no complicated tech required).
Why it works for dads
  • Can be done from home in small blocks of time.
  • It’s useful, not pushy — people like saving money.
  • Builds momentum: savings + referrals + repeatable actions.

Contact

Let’s talk

If you’re a father who wants a simple path to extra income, reach out.

Phone: 0401 130 197
Email: ianmarkmirfin@gmail.com
(Later: set up info@ianmirfin.au for a cleaner brand email.)